Messages sent to its customers about credit card limit increases have been withdrawn and modified by Westpac following ASIC concerns they were misleading. The messages sought customers’ consent to receive credit card limit increase invitations. New laws commencing on 1 July 2012 prohibit card issuers from sending unsolicited credit limit increase invitations to their customers unless the customer has consented. Between February 2012 and March 2012 via email, credit card statements and its website, Westpac notified customers about changes to the law regarding credit limit increase invitations and requested that customers provide their consent to continue to receive credit limit increase invitations. Approximately 3700 customers provided their consent as a result of these messages. ASIC formed the view that the messages were misleading as they: (i) suggested that if they did not consent, customers could miss out on accessing additional funds, and (ii) created the impression that customers needed to act urgently, which may have led customers to respond without properly considering their options.