RAMS Changes Advertising in Response to ASIC Concerns

RAMS Financial Group Pty Limited (RAMS) has changed the advertising for its current RAMS Saver account campaign following ASIC concerns that ads promoting the online savings account were potentially misleading or likely to mislead.  The ads featured a prominent headline claim offering a 5.75% interest rate, followed with smaller statements that it included a ‘0.8% p.a. Bonus’ and ‘monthly deposit conditions apply’. The campaign was widely promoted using online, television, and outdoor advertising. ASIC was concerned that the ads left out important information and failed to give enough prominence to the conditions associated with the 0.8% bonus. Of particular concern to ASIC was that the ads did not disclose that in order to achieve the monthly bonus rate, consumers could not make any withdrawals from the account during the month. In response to ASIC's concerns RAMS amended its advertisement and is also taking steps to clarify its product information with customers. 

Originally Published: 
03/07/2012