Avant Insurance Limited (Avant) has changed the advertising for its Avant Practitioner Indemnity Insurance Policy, in response to ASIC concerns the ads were potentially misleading. Avant’s policy insures medical practitioners against liability arising from healthcare treatment, advice, and services provided to patients. The ads, which were in the form of a letter sent to policy holders of competing products, included a table comparing the cover provided by Avant’s policy against that of four other competitors. The table showed a tick where cover was provided and a cross where cover was not provided by each policy.  ASIC was concerned the table created the impression that Avant’s policy provided more cover than its competitors in some areas, when this was not necessarily the case. The ticks used in the table gave the impression that Avant provided unqualified cover for the items ticked, whereas some of the cover had limitations. In particular: (i) references to cover for ‘unpaid healthcare activities’ were not qualified to alert the consumer to applicable exclusions; and (ii) references to cover for ‘supervised acts’ were not qualified to alert the consumer to the existence of conditions and exclusions for practice staff under supervision.